brand définition, signification, ce qu'est brand: 1. a type of product made by a particular company: 2. a particular type of something, or way of doing something: 3. a piece of burning wood used to give light. En savoir plus. Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name. Brand equity is a set of brand assets and liabilities linked to a brand, which adds to or subtracts from the value provided by a product or service. It is how the business is affected because of perceptions, attitudes, and preference of the customers towards the brand. Brand equity is difficult to estimate. Your brand is the source of a promise to your consumer. If you're billing yourself as the manufacturer of the longest-lasting light bulb, your brand has to live up to that. Brands are often expressed in the form of logos, graphic representations of the brand. In computers, a recent example of widespread brand application was the Intel Inside label provided to manufacturers that use Intel's microchips. brand name n marque f (de fabrique) → Drugs can be sold under different brand names throughout the EC. → When it comes to soft drinks Coca-Cola is the biggest selling brand name in Britain. Language is supposed to illuminate meaning, but it doesn’t always work that way. As usage evolves, definitions become unmoored, and different people start using the same word to mean entirely. brand n noun: Refers to person, place, thing, quality, etc. (make, trademark) marque nf nom féminin: s'utilise avec les articles la , l' (devant une voyelle ou un h muet), une. Ex : fille - nf On dira la fille ou une fille. Avec un nom féminin, l'adjectif s'accorde. En général, on ajoute un e à l'adjectif. A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.